Landing Page
From $1,500
One focused page for a launch, a campaign, or getting a new business online.
- One custom-designed page
- Hand-built, no CMS to maintain
- Built in WordPress, ready to edit
- Contact form and analytics
- SEO foundations included
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Websites
that sit right
Custom websites, hosting and care from a Richmond studio, built to load fast, get found and keep working.
Catch more than flies
A website should work like part of your sales team, not sit there like a brochure.
Here's how we build them.
Your goals come first
We define the site's job, whether that's booking calls, qualifying leads or recruiting, before we design anything.
Built to bring in leads
Every page answers the next question and points visitors to a call or a form.
Looks like you, everywhere
Your colors, type and voice stay consistent from the first click to the signed contract.
Written for your customers
We answer what they actually ask, in the words they use.
Found by people and AI
We build SEO and GEO into every site so Google and AI tools cite you as the authority in your field.
Your accounts stay yours
Your domain and Google listing stay in your name, and we'll guide you through setting them up.
Sites we've built
Business
Cabinet Refinery
A Richmond cabinet company, rebuilt around three clear offers that book consultations.
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Nonprofit & public
Harvard Law Project on Disability
Migrated to WordPress and rebuilt accessibility-first for a global disability rights program.
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Construction
APAC Mississippi / Tennessee
Twenty plants across four states, organized so customers find the right one.
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Construction
ISO Services
Repositioned a family-business site as a multi-state industrial contractor.
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Construction
APAC Alabama
Rebuilt after the Midsouth Paving rebrand: quotes, locations and safety up front.
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Nonprofit & public
Special Olympics Louisiana
A sprawling site turned into an accessible hub for athletes, families and donors.
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Business
Lakuna Consulting
Named the company, built the brand, then refreshed the site as they grew.
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Business
Abita Roasting Co.
Online store and café finder, rebuilt from a dated catalog.
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Next up
Your site here
There's room on the stool for one more. The toad's already putting up the primer.
Start a project →
How customers find you is changing
Search, Maps and AI answers all pull from your website. We build for every one of them, and keep it current.
Search
Google ranks pages it can load fast and understand.
Most customers start with a search and rarely look past the first few results, so landing on that first page is most of the battle.
iWhat this does for your site
Each service you offer gets its own page, with its own title and description, written the way your customers search and built to pass Google’s speed test on a phone.
Maps
Nearby searches go to businesses whose details agree everywhere.
Search “near me” and Google shows a map with a handful of businesses before any website. Being on that map can matter more than ranking in the results.
iWhat this does for your site
We match your site to your Google Business Profile word for word and tell Google the same thing in code, and we'll flag anything on your profile that needs fixing.
AI answers
ChatGPT, Perplexity and Google’s AI quote sources that state facts plainly.
More people now ask an AI who to hire instead of scrolling through results, and it names only a few businesses.
iWhat this does for your site
We write what you do, where, since when and for whom as plain sentences an AI can quote, and answer the questions your customers actually ask.
Reviews
The deciding click usually happens here.
People check them before they call, and a business with no reviews looks like a gamble.
iWhat this does for your site
We add a one-tap review link to your site and follow-up emails, and show your best real reviews on the pages where people decide.
Upkeep
Search keeps changing. Sites that sit still slide.
A site that was built right two years ago can quietly lose ground, and most owners don’t notice until the calls slow down.
iWhat this does for your site
On a care plan we handle updates, speed checks, new customer questions and listings kept in sync every month, so the site keeps bringing in work.
Want to know where your site stands? Get a free SEO and AI search audit.
Request a free auditLet's jump in
Clear starting prices for the build, then a simple monthly plan to keep it running.
Pick a starting point
Hand-built and served from Cloudflare's global network. Fastest, with room for motion and unique integrations. Content updates through a simple editor.A full editor your team can run, plugins when you need them, and an easy handoff to an in-house team.
Business Site
From $4,500
Up to five pages that cover who you are, what you do, and how to hire you.
- Up to 5 custom-designed pages
- Simple editor for news, events and projects
- Full WordPress editor for your team
- Copy guidance and structure
- SEO foundations included
Custom Build
From $9,000
Bigger sites, motion, and integrations, scoped together around what you need.
- 6+ pages and custom templates
- Motion, animation and integrations
- Custom post types, plugins and integrations
- Discovery and content planning
- SEO foundations included
Prices are starting points. Before we begin, you'll get a written scope covering pages, features, rounds of revisions and what we'll need from you. Anything outside it gets quoted first, never added to the bill by surprise.
Prefer to start smaller?
For anyone who'd rather not pay for a full build up front, our monthly plan gives you a starter design branded for your business, with room to grow.
Tadpole Plan
$249/month
$500 to start · 12-month minimum
Ask about TadpoleWhat you get
Up to five pages on our starter design, set up with your logo, colors, photos and copy. Hosting, security, backups and an hour of edits each month.
What's yours
Your domain, content, photos and Google Business Profile, from day one. Toadstool owns the design and code and licenses them to you while you're on the plan.
On your terms
Stay as long as it works for you. After the first year, buy the site outright, put part of what you've paid toward a custom build, or leave anytime with a full copy of your content.
Don't let your site croak
Hosting and care plans keep it fast, secure and up to date after launch. Month to month.
Hosting
$49/month
$79/month for WordPress sites
- Hosting, SSL and security
- Daily backups
- Uptime monitoring
- Updates handled
Care
$149/month
Hosting plus monthly help
- Everything in Hosting
- 1 hour of edits and support each month
- Monthly speed and security check
- Monthly report
Partner
$349/month
For sites that keep growing
- Everything in Care
- 3 hours of edits and support each month
- Ongoing SEO and AI search work
- Quarterly strategy check-in
The toad behind the stool
Who
I'm Christian. I've spent the last six years designing and building websites for construction companies, local businesses, non-profits, universities, and more.
Why
A website shouldn't just sit there looking nice. It should answer questions, earn trust and bring in work, and still be doing that a year after launch. I started Toadstool to build sites that pull their weight as part of a business's marketing, and to be the person my clients can call about the rest of their online questions too.
Ready to dive in?
Tell us about your business and what you need, and we'll follow up to set up a conversation.
- Rather talk?
- (804) 555-0100
- Email works too
- hello@toadstoolweb.com